Diversey

Product photoshoot

The Challenge

Pro Formula’s imagery was due a proper deep clean. 

Generic stock had filled the gaps, but it wasn’t giving the brand much to call its own, especially when it came to hospitality. 

The products needed to get out into the environments they were made for, showing up in the hands of the people using them and tackling the jobs they deal with every day. And with organic social always hungry for something new, we needed to come away with enough content to keep the cupboard stocked long after the shoot wrapped. 

The Craft

We packed up the Pro Formula products and headed for a hotel, and once there, we had the perfect playground to show what they’re made for.  Rooms became our sets and everyday cleaning jobs gave us the action, with our in-house photographer taking the products on a tour of the hotel and catching them hard at work along the way. One of our team even swapped their day job for cleaning duty and got in front of the camera, giving us real hands-on moments while the products still got plenty of close-up time. We even managed to film a few ASMR videos for the scrollers who find a good clean weirdly satisfying. 

Each new spot in the hotel gave us another batch of shots to bank, leaving Pro Formula with enough fresh photography to keep dipping into for months. 

The Result

Stock imagery could finally clock off, with a bespoke bank of Pro Formula photography ready to take over across social 

Hospitality got a much bigger role in the feed, putting the products into the working environments they were made for 

The social team came away with far more to play with, from polished product shots to cleaning in full swing 

One day in the hotel kept paying off for months, with content ready to be cropped and repurposed as new briefs landed 

Other Work

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