All, Creative & Content
LDC
Recognition, crafted to perform
The Challenge
In a crowded private equity market, cold outreach wasn’t cutting through. LDC needed a credible way to reach ambitious CEOs directly and start real conversations.
The Craft
We shaped The Top 50 Most Ambitious Business Leaders into a recognition-led platform built with intent. From nominations through to national media, BAFTA events and face-to-face meetings, every touchpoint was crafted to earn belief. It looked like a celebration, but it was designed to work.
The Result
584 qualified leads and 197 meetings from a single campaign
16% of all LDC investment opportunities in 2024 influenced by The Top 50
Six completed investments since launch
£165m invested
A now-flagship, award-winning brand platform in a highly competitive market
Other Work
All, Digital Marketing & Websites
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