Dewalt x McLaren

We built the social strategy to mirror the pace of race week. The campaign centred on a clear audience journey that moved fans from curiosity to interaction, anchored by a competition offering a McLaren fan bundle and supported by a landing page, email campaign and a stream of race-week social content.Using imagery and video from McLaren, we developed a series of creative assets that gave fans an inside look at life around the garage. Behind-the-scenes moments, pit-lane preparation and close-up product features all fed into the same message: Tough Together. Additionally, copy and visuals were carefully tuned to sit naturally alongside both brands’ social feeds, maintaining the tone McLaren fans already knew while spotlighting DEWALT’s role in the partnership.Working closely with DEWALT’s marketing team and their existing agencies, we delivered the overarching strategy and full content plan ahead of race week, ensuring the campaign rolled out smoothly and built anticipation all the way to lights out.