EVCOM

The first move was to connect EVCOM’s fragmented platforms. Native and API integrations brought three systems into a single behavioural data source, giving the campaign a clear view of how every contact engaged.That insight drove automated journeys that responded to real behaviour, and as contacts interacted, they progressed through tailored messaging designed to match their level of interest and proximity to the deadline.At the same time, every email was built in HTML with conversion in mind, keeping the brand sharp and the message impossible to miss. Thanks to a modular framework, we could also seamlessly adapt the campaign in real time, fine-tuning performance as entry numbers increased.