Chiltern Railways

Turning routine journeys into exciting adventures

The Challenge

Train travel was seen as a necessary hassle, not part of the experience. Chiltern had to change how people felt about getting on board.

The Craft

We built Explore More as a brand idea rooted in real journeys and real passengers. Shot with intent and designed to connect emotionally, the campaign created a clear, lifestyle-led identity across VOD, social, radio and OOH, plus we even helped to name one of their new trains. Every touchpoint worked to reframe train travel as something to enjoy, not endure.

The Result

Repositioned the brand squarely around leisure, and made it irresistible

Drove a 20% year-on-year revenue uplift during the campaign window

Sparked a 32% surge in brand searches off the back of Explore More

Drove 40M+ impressions across VOD, social, radio and OOH

Other Work

All, Experiential & Engagement

LDC

Latest News