Our first Comms Crowd of 2025 was a powerhouse event, bringing together over 55 brilliant delegates for a day packed with strategy, innovation, and bold thinking. Held over at DRPG’s Studio 212, this exclusive experience was designed to help brands stay ahead, push creative boundaries, and craft strategies that will drive real impact in 2025.With six interactive sessions, nine expert Q&A panellists, and a 50-strong team of presenters, organisers, and behind-the-scenes pros making it all happen, the energy in the room was electric. And, because no OWB event is complete without a little extra flair, there were 60 buckets of popcorn, 99 pink balloons, and, of course, one iconic long-arm selfie to mark the moment.How to build a standout Brand in 2025In a fast-moving digital landscape, brands that evolve, embrace change, and challenge convention are the ones that thrive. That’s exactly what Comms Crowd 2025 was about – thought-provoking workshops, hands-on sessions, and real conversations that gave attendees actionable insights to take their marketing, branding, and creative execution to the next level.Some of the biggest marketing and branding trends that took centre stage included:
- ABM in B2B marketing is more powerful than ever, but only when done with the right targeting and precision.
- AI in creativity isn’t a replacement; it’s a catalyst. Brands that use AI strategically will push creative boundaries rather than cut corners.
- Video storytelling remains a game-changer. Brands that master on-camera presence, storytelling, and audience engagement will win.
- Brand craft is the key to differentiation. In an oversaturated digital world, strong branding, unique messaging, and creative execution are what cut through the noise.
