All, Brand & Communication Strategy
OWB
The rebrand that meant business.
The Challenge
The old OWB brand was doing the job. Just not our job. It was clean enough, but it didn’t reflect the agency we’d become - the voice, the edge, the craft (the list goes on). Every new client who encountered us was getting an outdated version of us, and that wasn’t good enough.
The Craft
For our 25th birthday, we put ourselves through the same process we take our clients through. A completely new brand identity and tone of voice came first, underpinned by pure strategy. The brand book set the standard and everything followed - new website, new copy, new case studies, new visuals, social, newsletters, pitch materials. Every single touchpoint was rebuilt from the ground up. For the first time, what people experienced on the outside finally matched what we’d always been on the inside. So… what do you think? Snazzy, right?
The Result
A brand identity built to last
Every client touchpoint telling the same confident story
A website that works as hard as the people behind it
The era of brand craft, officially open for business
Other Work
All, Digital Marketing & Websites
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