All, Digital Marketing & Websites, Experiential & Engagement
Oakwrights
Building digital demand
The Challenge
Oakwrights had already laid the foundations with a successful brand refresh. The next step was making digital channels work harder, turning online attention into genuine enquiries and giving potential customers more ways to explore the craftsmanship behind an Oakwrights build before ever stepping onto a site.
The Craft
We began by taking a close look at how people were moving through the digital experience. Brandwatch surveys and mystery customer enquiries revealed where interest was dropping off and where stronger touchpoints were needed.
That insight then shaped a strategy designed to strengthen the whole structure. Story-led social campaigns brought the lifestyle and impeccable detail of Oakwrights builds into the feed, while targeted Google Ads captured people actively searching for oak frame homes. Each campaign was built with performance in mind, with clear reporting from the outset so the team could see how every piece of activity supported the wider build of online demand.
The Result
ROver 1 million page engagements since the campaign began
Around 7,500 link clicks each month
20% of website traffic now comes from social media
36% of website traffic is driven by Google Ads
Other Work
All, Creative & Content
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