Amazon

Built for pets. Packed with people.

The Challenge

Amazon was hosting the ultimate pooch party with Pet Fest, a celebration built for pet lovers and their four-legged friends. With big plans already locked in, a last-minute venue change turned delivery into a race against time.

The Craft

Working alongside DRPG’s Live Events team, our role was to make sure Pet Fest had a bark loud enough to be heard well beyond the park gates. Our PR and Digital Marketing teams led the awareness drive, sniffing out the right media opportunities and working closely with local authorities and community partners to get the event firmly on the map. We added extra bite through a tightly handled influencer programme, partnering with two creators whose boosted content with Amazon helped spread the word, wag a few tails and make sure pet parents showed up ready for a day out worth fetching.

The Result

A two-day live event that had tails wagging, bringing thousands of pet parents and partners together

20+ brand activations unleashed across the site

320,000+ influencer-driven views, with organic engagement chasing it hard

Full end-to-end delivery, handled from first sniff to final pawprint

Other Work

All, Brand & Communication Strategy

MUFG

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