Kerakoll

We made the change impossible to miss. A clear long-term direction cut through immediately and every channel backed it without hesitation. Inside the business, we lit the fuse with a live launch that gave their people a new chapter of their story they were proud to tell. Out in the world, the brand showed up as one sharp, connected experience that moved fast and felt cohesive wherever you met it. The creative did its job in seconds, blending both brand worlds into a striking new gradient and pairing it with messaging that signalled progress and raised the bar on quality, while making it absolutely clear that this was a step forward, not a compromise.