All, Digital Marketing & Websites, Experiential & Engagement
Wates
Bringing clarity to a 125-year legacy
The Challenge
Wates had history on its side, but the brand had started to blur under the weight of its own evolution. Years of growth had created complexity, and the story people heard no longer matched how the business really worked. The challenge was to strip back the noise and give a 125-year legacy a brand that could look forward without losing its authority.
The Craft
We went straight at the problem and pulled the brand apart to see how it was really operating. The audit exposed where complexity had crept in and where the brand story had lost its grip. From there, we moved fast. Working side by side with the Wates team, we rebuilt the brand hierarchy so it reflected how the business really delivers value, then rewired the messaging to put service front and centre. The EVP was reshaped into something people could recognise and own, supported by workshops that forced the new language into everyday use. Plus, to mark the shift, we pushed for a brand launch animation that gave the change a pulse. It wasn’t exactly safe, but it worked, landing board-level buy-in and setting the tone in the room when it mattered most.
The Result
A clearer, more confident brand built around how Wates actually works
A communication framework that brought focus and momentum back into the business
An EVP people could recognise and stand behind
A launch moment that reset confidence and signalled a new chapter
Other Work
All, Creative & Content
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