It’s that time of year again – the day you should never believe anything you read online! Were you fooled by any April Fool’s jokes this year? How do you feel about the prankster tradition? We take a look at some of the best brand examples from 2024…
Erwin Hymer Travelworld
This April Fool’s Day, OWB decided to jump on Barbie-mania and turn a Hymer motorhome pink for our client, Erwin Hymer Travelworld. The prank got great engagement on Facebook and Instagram, with customers wishing it was an option for their next motorhome!
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Aldi’s ‘Love Aisleland’ reality show
Interested in finding love this summer? Join Aldi’s ‘new’ reality show aimed to connect people in the aisles! After a fantastic response, the social media team did need to confess that it was in fact a prank (and that it would never pass their legal team!).
Credit: Instagram/@aldispecialbuysuk
Currys serving curries
Tech retailer Currys has launched a new April Fool’s initiative whereby customers can exchange their old tech for its namesake: curries.
Would you choose a Mixer Masala, Air Fried-Aloo, Crock Pot-ato Vindaloo or a signature Currys Curry?
Credit: Currys
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Toolstation’s trade-inspired fragrances
Toolstation’s took to social media this April 1st to ‘launch’ of a range of trade-inspired fragrances: Sawdust Seduction, Plumbers Paradise and Welding Whisper.
The product description reads: ‘Bask in elegant tones of fragrances that transcend time itself. Awaken your soul with notes of sawdust, unveil a captivating journey through the rich scents of plumbing, and ignite the flames of desire with whispers of welding.’
Credit: Toolstation