Ah, summer. As the UK weather finally gives us some semblance of pub beer garden vibes, the temptation to down tools and top up the tan is very real. We get it. But here’s the thing about the summer lull: it’s secretly the best gift your brand gets all year.
While everyone else is out of office on their holibobs or trying to survive school being out, those left behind are ready to roll. So when September rocks up and everyone piles back in at a hundred miles an hour, they’re the ones already looking sharp while the rest are still dusting off their decks.
If you’ve found yourself with a bit of breathing room, it’s time to pack away the FOMO and stop stroking the office window, yearning for the sun, because here’s exactly where we’d send our crafters to help you. Consider it a brand MOT — a once-over, if you will, to make sure everything under the bonnet is running sweetly before the autumn rush.
Reel in that brand palette
Colours are sneaky little things. One campaign borrows a shade that isn’t quite right, and before you’ve noticed, your brand’s ended up looking a little different everywhere it lands. Now’s the perfect time to get the whole lot back into line, so you go back to looking like one confident brand people get familiar with, rather than a load of distant cousins who happen to share a surname… or eyebrows that go in different directions… or websites all generated by the same AI platform but with a slightly different prompt… or – well, you get the gist…
Put the website through its paces
Talking about websites, yours has been left to get on with it, hasn’t it? Totally no judgement here, FYI. But right now it’s out there on the World Wide Web, grafting away and dying for a bit of attention. There could be a broken link skulking about where you’d never think to look, or a page taking so long to load you’d have time to make a brew and drink it without burning your tongue. Now’s the time to sort it all out while everyone’s got their nose stuck in a steamy romance novel on a sun lounger in Marbella. Luckily, if you need someone to handle it, we’re on call to roll our sleeves up and have a rummage under the bonnet, ready to hand you a hit list of everything worth sorting.
Stay ahead of the feed
Scrambling for a post an hour before it’s due to go live is nobody’s idea of a good time (trust us, we’ve been there too). Get a bit of planning in now and you’ll stroll into the rest of the year with a content calendar that lines up with your big moments and campaigns. That way, you’re not staring at a blank screen praying the ghost of Shakespeare takes over and writes the caption that was supposed to go out 30 minutes ago.
Dust off the case studies you’re secretly proud of
You’ve done some brilliant work this year, and right now it’s sat gathering dust in a folder nobody’s opened since you saved it there. Give your favourite recent project its moment in the spotlight, results and all, because there’s no point being the best-kept secret in your sector when that same story could be out there winning you the next one.
Keep your tone in check
Not to sound biased, but the most important part of all is tone of voice. In a world where everyone’s obsessed with AI bots doing all the work for them, brands are ending up sounding exactly the same as each other. That’s not very good. Quite bad, actually. Whether you used to sound wonderfully wacky or super serious, you NEED to still sound like you, because it’s who you are. A quick check to make sure you still sound like, well, you, is 100% worth it. And yes, our copywriter did write this. There’s probably a spelling mistake somewhere to prove it.
Sort out that folder of visual assets
You know the one. Buried on a shared drive somewhere, last opened in 2022, absolute chaos inside. Getting it tidied now, with the dated bits swapped out for something fresher, means your team can actually find what they need and everything you put out looks the part. That way, there’s no crying from some poor designer trying to tackle SharePoint for a last-minute request at 4:49pm on a Friday…
Unleash the big idea
Every business has one. That cracking idea living on a whiteboard somewhere, half-rubbed out, waiting for the day when everyone’s not completely snowed under. Well, this is its moment. While the inbox is having a little lie-down, you’ve finally got the breathing space to take that idea and make it happen, so it’s raring to go the second everyone piles back in and the pace picks up again.
So, fancy a summer tune-up?
Yes, we know you’d rather be on a beach, and we won’t try to lie and say this is SO much better. Because, let’s be honest, nothing is better than the beach. BUT get it all right this summer and you’ll be the one who comes back a hero. Janice gets in from her three-week cruise itching to tell everyone about swimming with dolphins, Mark’s doing the rounds with photos of the kids at Disney. But you? You’ve completely revolutionised the next six months. You can already see that bonus pot rising. And we won’t even take the credit… okay, maybe a case study if the numbers are that good, but still. Be the hero they all come back to this summer. Then book yourself a Winter break.
You’re so welcome.
Check out our service pages to see what we can craft up for you.
