We’re BIG on Brum. And we’re also big on copywriting and brand positioning, demonstrated through our work helping to position and launch ‘Birmingham Live’ – the new digital channel for the Birmingham Mail, published by Britain’s largest newspaper group – Trinity Mirror.
OWB helped Birmingham Live rebrand which included, turning the iconic Birmingham library ‘purple’, was a resounding success, with Trinity Mirror’s Head of Marketing (Regionals) Mandy Brain commenting:
“We knew our BirminghamLive launch campaign would need some brand new but local creative thinking on board. I was delighted to work directly with the team at OWB, who set up a brainstorm session to quickly get to the heart of the issue and the ways we could use different channels and messaging to get our new brand across. It was a pleasure to work this way, and happily it was quickly apparent their copywriting skills and passion for the local region would bring forth some brilliant lines for us to incorporate into our wider campaign. It was their work that devised our ‘We’re BIG on Brum’ strapline, and the #BigOnBrum, that now litters our multi-platform media campaign and every day editorial and commercial outputs. Brilliant work guys, THANKS!”
Do you remember the Big Hoot? Why not read all about how OWB created The Big Hoot brand here.