Challenge 25!

Challenge 25 was launched by Home Office Minister, Alan Campbell MP.The Retail of Alcohol Standards Group commissioned OWB to design the signage to build on the successes of Challenge 25. The new signage in red and black adds a fresh and striking look and makes it clear that under 25s must now expect to be challenged to prove their age. It also spells out the heavy fines which could follow for those caught breaking the law