Monthly Archives: May, 2018

Bringing brands together – what makes a successful co-branding partnership? 

The talk of the nation is the merger between Sainsbury’s and Asda and how they will marry two brands into one, a marketing strategy known as co-branding. They now have the challenge of making a dual brand strategy work when each holds such distinctive brand propositions – Sainsbury’s has a predominant focus on quality, whereas […]

The Science of Social Timing

An integral part of any marketing plan is the crafting of engaging, memorable and inspiring content, that is fresh and relevant. This creates a solid foundation for creating meaningful connections with audiences, with the intention of building long lasting relationships. You need to exceed customers’ expectations and serve them with useful and highly engaging content […]