Monthly Archives: February, 2018

Should Chatbots be a fundamental part of your 2018 marketing strategy?

With Artificial Intelligence (AI) evolving rapidly, more companies are integrating Chatbots as part of their marketing strategy. Firstly, you may be unfamiliar with the terminology Chatbots? They are in fact computer programs that enable customers to chat with a “bot”, as if they were talking to a real person, giving you instant answers to your […]

Birmingham Live #BigOnBrum

We’re BIG on Brum. And we’re also big on copywriting and brand positioning, demonstrated through our work helping to position and launch ‘Birmingham Live’ – the new digital channel for the Birmingham Mail, published by Britain’s largest newspaper group – Trinity Mirror. The aim was to better reflect the city of Birmingham with a live, vibrant, […]

OWB’s most loved Valentine’s Day campaigns

Swoon over these clever and creative love-filled marketing campaigns that attempt to capture our hearts and attention. We’re feeling the <3 here at OWB and we are turning to some of our favourite brands for some lessons in love. Love it or loathe it Valentine’s Day is undoubtedly one of the most lucrative times of […]

How to create flippin’ great content for people to share

To celebrate Pancake Day we are serving up some sweet tips, including a well-blended mix of ingredients for creating a perfect content strategy. Shareable content will attract the attention of followers on your site, blogs and social media platforms. Once you get the knack of it and into the habit you will be a content […]