What is social media marketing?
Collins Dictionary describes it as ‘websites and computer programs that make communication possible with the use of computers or mobile phones’. It is a bit more complicated than that, but hopefully below will give you an overview of why you should take advantage of social media marketing.
Why should your company have a social media presence?
Social media can give your business an online voice and a platform to reach out to your target audience.
As a business owner you simply can’t afford not to be on social media. Did you know for example that 64% of Twitter users and 51% of Facebook users are more likely to buy from your brand if they follow you* and 56% of people go on Facebook daily*? Posting regularly on Social Media will not only get your content out but will also positively influence your SEO.
What Social Media platforms can’t be ignored?
Facebook: the world largest social media network with over 2 billion worldwide users
Twitter: social media platform founded in 2006 that allows user to express views in 140 characters or for some of us 280! (Twitter is currently testing this)
Instagram: with over 700 million users, Instagram is a great platform to build your brand. In 2016 120 million Instagram users visited a website, got directions, called, or emailed a business after seeing an Ad*.
LinkedIn: the largest professional network in the world (it currently has 500 million users), is one not to be missed, as it is an excellent medium to get content in front of your target audience but also to connect with potential new and old relations.
YouTube: is the 3rd most visited website in the world and the total amount of people that use YouTube will really surprise you: 1,300,000,000. With video content on the rise year-on-year, having a video strategy in place is vital to stand out with your competitors. YouTube makes it easy to upload your own content and having your own channel will help you to build trust and brand awareness.
Snapchat: the image and video messaging app has gained huge popularity since its launch in 2011, the main users of the app are mostly millennials and big companies such as Cadbury’s have successfully launched campaigns on Instagram since.
How can we help?
OWB can cultivate your online audience and engage with key influencers in your sector. Furthermore, we can drive traffic to your website, build brand awareness, create meaningful interest in your company’s services and increase the number of sales or conversions.
The beauty of social media is that you are able to build relationships with your consumers in an easy and effective manner. By generating a buzz through social networks, not only are you increasing your online brand awareness but also creating a stage for people to talk about your products and services.
User engagement is crucial – the more interaction, the better. By having a high level of activity on your social media accounts, you can enhance your company’s reputation and even establish your brand as being a thought leader in your sector. It is very important to read and respond to the thoughts and feedback that users leave on your accounts, this way people will see that the accounts are human edited – meaning that your business clearly cares about their customers.
Developing a new audience is just as important as nurturing your existing base – you want to ensure that your brand reaches as many people as possible. Generating discussions and looking to involve more people in your community are crucial aspects of all successful social media campaigns. There are many ways to achieve this, such as exclusive promotions, offering discounts or participating in thought-provoking discussions.
OWB can provide your business with a strong presence across social media platforms, which will open the door to endless opportunities. Contact us today to find out how we can connect you to your target audience.