Search Engine Optimisation (SEO) is making sure that your website is ranking on Google. It is vital to get the basics right, making sure that the backend is optimised, that Meta descriptions are added, your site map submitted to Google and that your content has a keyword focus enabling you to get a ranking on Google.
What benefits can SEO provide you?
- More sales
- More engaged traffic
- Elevated brand awareness
- Improved lead quality
What do search engines look for in a website?
First of all, search engines want to serve the most relevant websites to its users (this is where a content strategy and keyword research comes into place). It is also important that your website is optimised for all possible devices, from mobile phones, tablets to desktops giving your users the best possible web experience.
What does an SEO strategy consist of?
Understanding your goals, which will then help us putting together an SEO strategy tailored to your requirements. We will undergo extensive keyword research and check whether your website is currently optimised for SEO. We will also check how your website currently performs: is your website up-to-speed? Are images optimised for mobile?
We will then put a strategy together that consists of the following in order to give you better rankings:
- Website optimisation (technical SEO)
- Content strategy with keyword focus
- Link building strategy
- Local SEO strategy
Should you have an SEO strategy in place? By answering the following questions, you should be able to find out…
- Are people searching for your company and you are not listed on a search engine such as Google or Bing?
- Are you spending an awful lot of money on paid advertising to drive traffic to your website?
- Are you looking to increase conversions?
If you have answered yes to any of the above questions – you could benefit from having an SEO strategy in place.