Social media strategy, activation and amplification for Cefetra, the worldwide supplier of raw materials to the food, feed and fuel industries to raise brand profile, increase brand consideration and convert selling opportunities within the farming community.
Signature campaigns include, ‘Young people in Agriculture’ series, which shined the spotlight on the younger generation entering the agricultural industry and the opportunities available to them. The “going for growth” campaign focussed on keeping the food chain growing during the pandemic, detailing how the business is adapting to customer demand.
Audience interaction has grown year on year with a 236% positive growth metric on audience engagement.
2021 launches ‘Future in Farming’ targeting transformations in the farming & agricultural industry, new approaches to farming, and efforts being made to work together post-Brexit to ensure that farming can thrive for generations to come.