News

OWB’s scorching marketing tips for summer…

It’s a summer of sport (although we won’t mention the World Cup!), school kids are giddy at the prospect of six glorious weeks off, and we’re all on countdown to our summer holidays, but that doesn’t mean that your marketing activity needs to fizzle like a burnt sausage on the BBQ. Here are our top […]

OWB conquer Challenge Academy

July’s been a scorcher, England won their first World Cup penalty shoot-out, and OWB conquered the Challenge Academy Aerial Ropes Adventure…. It’s shaping up to be an excellent month and we’re only 5 days in! For this month’s team outing, we decided to ditch the usual Birmingham pub-crawl in favour of something a bit more […]

5 Hot Digital marketing updates July

With a bonkersingly boiling June behind us, we have been reflecting on hot 5 updates in the ever-evolving world of digital marketing! So go and grab yourself an (iced) coffee and get up to date in just 5 minutes. Facebook improves usability and cracks down on fake accounts With Facebook under attack earlier this year […]

World Cup Winning Marketing Campaigns

With England making it through to the final 16, we have been struck with World Cup fever at the OWB HQ. Whether you are football fan or not, key events such as the FIFA World Cup inspire marketers worldwide to come up with clever and light-hearted marketing campaigns to raise brand awareness and engage with […]

How colours, typefaces and spacing on a website affect your customer’s experience?

The way a user feels when they visit your website is in your hands, or rather, in your designer’s hands. Web design not only requires creativity and a good eye, but it also relies on understanding design psychology and how your target market works. This shouldn’t be overlooked when putting a website design together. On […]

Bringing brands together – what makes a successful co-branding partnership? 

The talk of the nation is the merger between Sainsbury’s and Asda and how they will marry two brands into one, a marketing strategy known as co-branding. They now have the challenge of making a dual brand strategy work when each holds such distinctive brand propositions – Sainsbury’s has a predominant focus on quality, whereas […]

The Science of Social Timing

An integral part of any marketing plan is the crafting of engaging, memorable and inspiring content, that is fresh and relevant. This creates a solid foundation for creating meaningful connections with audiences, with the intention of building long lasting relationships. You need to exceed customers’ expectations and serve them with useful and highly engaging content […]

LinkedIn Lead Generation strategy

Are you making the most out of LinkedIn? We often hear feedback from clients that LinkedIn is beginning to turn into Facebook, with people sharing images and clickbait. However, what most of us are not aware of is the free search tool built within the platform. It allows the user to connect with their target […]

Logo trends for 2018

As mentioned in our most recent branding blog, good branding isn’t just about a good logo, it’s about so much more. Your logo is one of your most recognisable assets so it needs to be right and it needs to be good. Like anything in this world, logo trends are constantly changing and developing. Recognising […]

Developing the Twycross Zoo Brand

Rebranding is and always will be a slippery slope, just look at Airbnb. They found this out the hard way with some people taking to social media to express their thoughts, some referred to it as twee, whilst other pointed out the unflattering anatomical comparisons. However, when Twycross Zoo came to us in 2015 wanting […]