Welcome to the latest episode of our podcast! Today we’re talking all things OWB; how we’re experiencing #BusinessUnusual with our clients and highlighting some great projects we’ve launched recently.
This week we have launched a newly designed website and refreshed brand collateral for our client, Auriga Services. You can read more about the work we do with Auriga, supporting them in their mission to help 2 million vulnerable people, on our website: https://www.owb.uk.com/portfolio/changing-lives-everyday/
We’ve worked with Rybrook for a number of years, on various aspects of their marketing. This week, Andy and Shari went to visit one of their newly re-opened showrooms in Wolverhampton, to see what measures they have put in place to make their business work as lockdown eases. Take a look at the video here: https://www.youtube.com/watch?v=ejhKai6SRfI&feature=youtu.be&fbclid=IwAR2OdTJ-xdfuKYiklEn03ymEEoZIFUGMJXbsNHqkkJcqUze-C7zTgeh5XAY
Communications between banks and businesses during the Coronavirus pandemic have been a necessity and a lifeline for many. OWB have been working with Lloyds Bank Business producing designs through the use of digital media for Lloyds Bank and Bank of Scotland to communicate and help businesses during COVID-19. Read more here: https://www.owb.uk.com/portfolio/by-the-side-of-business/
Adjusting the tone of your messaging is so important at the moment. For client Oxford Economics, this has meant being really conscious of imagery chosen for their latest report into connectivity during lockdown. Images with people in group scenarios have been changed in favour of those with a digital connectivity focus. Seemingly small changes, but ones that really show that we are listening and adapting to the situation around us.
Outside of OWB client work, Andy decided to ditch his daughters’ COVID-salon in favour of a professional haircut this week and was impressed by the measures put in place to ensure the safety of customers and staff alike.
We also talk about a really creative app that we’ve spotted for Leicester Tigers – they have moved their new kit launch online and have used some great interactive features to make this a fun experience for the user, even though they aren’t able to experience it in person. Download the app for your iPhone here: https://apps.apple.com/gb/app/leicester-tigers-official/id366968931
What has become clear throughout lockdown is that digital is the way forward. We’ve seen a huge increase the number of enquiries for digital creative solutions, from websites to email marketing, social media to app creation, as people move to an online business model.