Cure Leukaemia Project Brief

Project briefed by

Is there a name for the event? Or do you need us to come up with this?

Project overview/background

How big is this campaign for CL? (1 small - 5 Big)

1

2

3

4

5

Project deliverables needed

Target audience

General

Internal

Fundraisers

Corporates

Patients

Nurses

Other

Please give detail of project target audience

What is the single most important point to communicate?

What tone do we want to convey?

Serious

Positive

Playful

Celebratory/Achievement

Community

Progress

Support needed

Other

What 3 keywords would you use for this project?

Please give detail of project tone

Project copy and key information

Any additional information

Deadline for first draft/concept

Deadline for all deliverables

This field should be left blank

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