Meet the Twig
Read all about our automotive social media and PR strategy for Altrincham based contract hire and leasing company CVSL. We heavily focused on the success of ‘green fleet leasing’ to a corporate audience. In response, a solid PR and automotive social media strategy was implemented around the Twig theme. Our very own environmental ‘Stig’ who did ride outs, media call–ins, social posts and photo opportunities to promote plug-/ hybrid resulting in an engaged audience on social media as well as online and offline press. The campaign has proven to be successful with increased orders on plug-in vehicles.