NHS Business Services Authority

NHS Business Services Authority appointed OWB to create a strategic awareness campaign focusing on prescription charge fraud on medicines.  The integrated campaign piloted in the Stoke-on-Trent area, received outstanding results and Press and Media coverage in the Stoke Sentinel as well as BBC Radio Stoke and Signal 1 Radio. Out of home advertising achieved a 66% recall. To target the hard-to-reach younger audience segment we employed Facebook and organic social media.