Tag Archives: SEO

Looking to optimise your SEO for 2017? Here is OWB’s guide to optimisation

Make 2017 the year to optimise your website. Give your users the best possible web experience and the leads and web traffic will follow. Optimise your content for rich answers How often do you Google a question? The way we are searching has changed drastically over the last couple of years and you could generate […]

5 Marketing updates in 5 minutes

We are bringing you the best updates and changes in the bright world of digital marketing that have happened over the last 30 days. Instagram Stories Instagram, the popular photo sharing social platform has added ‘stories’ option, very similar to their rival Snapchat’s key feature. Instagram allows you to share photos for 24 hours and […]

Google AdWords results are changing

Google AdWords ads will no longer be displayed on the right hand side of desktop results.This is quite a dramatic change, as ads will only be displayed top and/or bottom.  Google has also said that it may show an additional fourth ad – four, not three as for what they class as ‘highly commercial queries’. […]

SEO trends for 2016

Which SEO trends will dominate 2016? Which ones should you adopt in your digital marketing strategy for 2016? Mobile-optimisation will become more important than desktop optimisation 2015 was the year we saw Google introduce us to the ‘Mobilegeddon’ update penalising websites that are behind the mobile compliance area in 2016 we expect the importance of […]

What is evergreen content? And how do you create it?

Evergreen content is content that doesn’t go stale and that your audience loves and shares. It is content that brings in visitors continuously. This content has to be relevant at all times and you should be able to share this with your followers on Social Media all year round without losing its news value. right […]

Google Panda 4.2 is slowly rolling out

Panda was first released in February 2011 and whilst it may sound soft and cuddly, in fact it can be quite a challenge for your company. Panda is designed to stop websites from producing low quality content working their way into Google’s top results. Now Google has confirmed that Panda 4.2 is slowly rolling out […]