OWB shortlisted for a Marketing Effectiveness Award
We are delighted to announce that we have been shortlisted for a Marketing Effectiveness Award by the Financial Services Forum in the category Internal Communications with for our ‘Creativity Celebrated for Lloyds Banking Group ‘campaign.
‘The Thoroughbreds: Creativity Celebrated’ Awards were launched to recognise the most innovative marketing campaigns within the Lloyds Banking Group. OWB designed an integrated campaign of e-comms, direct marketing, POS, animation, website and final show case event for the climax of the project. The campaign resulted in submission of over 170 entries. The campaign was so well received within the marketing and communications team that it has been confirmed as an ongoing annual event.
Catherine Kehoe, Managing Director, Group Brand and Marketing at Lloyds Banking Group says about the campaign; “I am extremely proud of the creative colleagues have produced over the last twelve months and very pleased The Thoroughbreds provides us with an opportunity to celebrate the best of the best.”
The awards ceremony will take place on the 1st of December so keep your fingers crossed and stay tuned for updates!