12/2008 | If your name's not down...

Working with the Wine and Spirit Trade Association OWB have created the latest POS for national retailers and off-licences to drive down sales of alcohol to minors, the signage campaign will be used widely in-store. The objectives of the campaign are to encourage those who appear under the age of 25 to carry ID and routinely to ensure that people who look under 25 expect to be challenged

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