New communications strategy
for leading drainage group.

UK Drainage Network, the £30m drainage specialist with Headquarters in Coleshill has appointed OWB the Birmingham marketing communications agency to develop the UKDN brand positioning and marketing campaign as the business drives forward in 2011 and beyond.

"We have an exciting path ahead" comments Greg Beech, Chief Executive "our core business offer to commercial customers is growing, we are developing our consumer drainage services and we are working with major utilities to manage large-scale drainage infrastructure projects"


"To support this activity the business has undertaken extensive review of the brand and the sales proposition, we have appointed OWB to work alongside our teams and create a cohesive strategy to drive us forward, support new initiatives and create greater competitive advantage"


The scope of the work includes development of the new brand, marketing collateral, web and roll out across the 130 strong fleet, depots and 350 staff.


"UKDN are an amazing team to work with, they are passionate, customer driven and are aiming to transform the Market with their clear strategy and acquisition model" comments Andy Wilkinson, Managing Director OWB "the brand and communications strategy is at the heart of their offer and will play an important role in supporting growth".

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