Leading Commercial Vehicle Hire Group turn to OWB

By 1st December 2008News

Prohire, one of the UK’s leading providers of commercial vehicle contract hire and fleet management systems for national brands including retail, pharmaceutical, business to business and consumer, has appointed the Birmingham based marketing and digital communications agency OWB to handle their account.

Andrew Morley, Sales and Marketing Director for Prohire commenting on the appointment stated, “OWB provided the innovation and expertise we were looking for from a marketing partner in driving the Prohire brand forward for the next 5 years. Their ability to translate our business growth plans into both direct sales promotion opportunities and online digital opportunities will strengthen the Prohire brand as we look to capture new markets and exploit new technologies and also extend our customer portfolio”.

Prohire, a Fast Track 100 business operates from its HQ in Fenton, Staffordshire and has successfully built the business that extends nationally throughout the UK. The business manages some 2000 vehicles and offers a range of services including Commercial Vehicle Contract Hire, Fleet Management and Purchase and Leaseback.

Initial work to be undertaken will include a direct marketing campaign to target new prospects looking to find a partner in-step with their business to handle their total fleet requirements. This will be followed by an overhaul of the Prohire website and online activity to raise the profile of the business brand.

“This is a tremendous win for OWB”, comments Andy Wilkinson, Managing Director. “We are looking forward to working with this highly driven business who have an exciting ethos going forward, a young management team who want to grow the Prohire brand and take it into many different avenues. We look forward to an exciting and rewarding partnership with the Prohire team”.

One Comment