01/2005 | Seligo
Online Branding Launch
OWB has been appointed by Seligo after
a 3-way pitch. OWB won the account to launch
Seligo’s direct-to-the-public brands.
Seligo,
who have been in operation for over 12
years and been voted Number 1 by travel
agents, supply discounted holiday accommodation,
and have thousands of overseas hotels
on its books. The company now hopes to
introduce its services directly to the
public. It also has a ticket booking service
which the company operates through its
websites, where customers can book tickets
to attractions such as Disney World before
they leave for their holiday.
Dianne Mosson, Product and Marketing
Director for Seligo commenting on the appointment
said, “OWB showed an excellent understanding
of the Seligo brand, our values and our
target market, and we are looking forward
to working with this young and talented
team”. The promotion of the new websites
will kick off with a stimulating new advertising
and direct marketing campaign.
"We
are very much looking forward to working
with Seligo. Our creative juices are going
into overdrive with this exciting brand
and there is huge scope for growth." said
Andy Wilkinson, Director at OWB.
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