OWB has been appointed by Greene King Pub Company to produce the 2004 Christmas Campaign across the Hotels and Inns estate, Exchange Bar Diner brand, Appletons brand and Family Christmas offering.

The account will cover point of sale, menu design, external promotion and ancillary communications on a brand by brand level. “This account is a fabulous win for OWB”, comments Andy Wilkinson, Creative Director, “It emphasises our ability and understanding of the leisure market and demonstrates our experience in producing integrated communications campaigns, across a wide range of brands each with their own style and unique identity.”

The account was pitched across three agencies and OWB were the successful team. “We haven’t worked with OWB before”, commented Clare Gane, Marketing Manager for Greene King Pub Company. “We were highly impressed by two things, firstly their intuitive understanding of our market place and secondly their exciting concepts and design ideas and we look forward to working with them on the 2004 Christmas campaign.”

Back to Latest News