OWB has been appointed by LDC, part of the Lloyds TSB group, to develop new trade advertising, design for the 2003 corporate review and ongoing brand work for LDC.

LDC – Lloyds Development Capital – is one of the leading providers of private equity to the UK mid-market. Rob Pendleton, Marketing Director of LDC said of the appointment "OWB showed an excellent understanding of the LDC brand, our values and our target market. We are looking forward to an exciting phase in our marketing development".

The first execution in the 2004 advertising strategy focuses on the vital link between LDC and client partnerships.

"We are planning to develop the theme through our branding work for LDC, from direct marketing and customer communications to the online strategy and exhibition designs" emphasised account director Andy Wilkinson.

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