Prohire, one of the UK’s leading providers of fleet management contract hire and vehicle management systems, has appointed OWB to handle their marketing and digital communications account.

Initial work to be undertaken will include a direct marketing campaign to target new prospects looking to find a partner in-step with their business to handle their fleet requirements. This will be followed by an overhaul of the Prohire website and online activity to raise the profile of the business brand.

Andrew Morley, Sales and Marketing Director for Prohire commenting on the appointment said, “OWB provided the innovation and expertise we were looking for from a marketing partner in driving the Prohire brand forward for the next 5 years. Their ability to translate our business growth plans into both direct sales promotion opportunities and online digital opportunities will drive the brand forward as we look to capture new markets and exploit new technologies, as well as extending our customer trading base”.

“This is a tremendous win for OWB”, comments Andy Wilkinson, MD, “we are looking forward to working with this highly driven business who have an exciting ethos going forward, a young management team who want to grow the Prohire brand and take it into many different avenues. We look forward to an exciting and rewarding partnership with the Prohire team”.

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