OWB have been appointed to handle e-marketing for the 2007 Lord Stafford Awards/Festival of Innovation.

OWB created a three part range of e-bulletins to target stakeholders and visitors to the event. The e-bulletins were designed to be high impact with key messages to encourage registration for the event that took place earlier this month. The activity resulted in over 1000 registrations prior to the event.

The festival, supported by Advantage West Midlands, attracted more than 120 exhibitors including i-Health, Innovation Owners Network, Digital Birmingham and Marks & Clerk Patent and Trade Mark Attorneys. It marked the 10th anniversary of the Lord Stafford Awards.

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