Oakley Wilkinson Bryan (OWB), the Birmingham based Marketing Communications agency have won the account to develop a marketing strategy for TriBag, the innovative, brand new golf bag due to hit the market this autumn.
Andy Wilkinson, Director, OWB and Michelle Bray, Managing Director of Tribag demonstrate the new Tribag at OWB's offices in Birmingham
TriBag is a revolution in golf technology, it's the first bag to combine a lightweight stand bag, carry bag and cart bag all in one. The bag features patented technology allowing wheels to be clipped and unclipped from the base of the unit, making this the most versatile, easy to use, practical bag for any golfer. The bag comes in a range of differing glamorous colours and can be fully branded for either corporate use or club use and will be keenly priced to attract attention.
The marketing strategy will kick off targeting golf press, men's and women's general interest press, plus a viral marketing strategy. This will be coupled with direct marketing aimed at golf professionals and retail stockists. The website will be overhauled, and an online shop facility built.
"We're thrilled to be working with OWB" Comments Michelle Bray, Managing Director of TriBag. "Their ideas and enthusiasm were immediately apparent. They have already produced some great creative work which will really set TriBag apart from the competition. We are looking forward to a busy launch period and have already achieved great initial forward sales, and interest from a multitude of distributors and stockists in the UK."
TriBag will also be bringing out a range of TriBag accessories to augment the bag products, still focusing on golf, but these will include carry bags, luggage and ancillary equipment aimed at the golf market.
"What an absolutely amazing product" said Andy Wilkinson "It is rare to be working with such an exciting and innovative product from launch, and we are committed to making TriBag a big hit. Our initial research into the product has already proved that golfers will be excited by the TriBag, and we anticipate great feedback and success in the coming months for the TriBag brand."
