06/2009 | New Advertising Campaign for Round-the-World Cyclist
Mark Beaumont, the world record holding around-the-world cyclist and adventurer is embarking on his greatest adventure yet.
Mark is corporate ambassador for LDC and during the next 7 months he will be cycling from Anchorage to Ushuaia, Alaska to Southern Argentina.
To support LDC 's sponsorship and celebrate Mark's epic journey we crafted a campaign to run in key professional services press outlining the tie with Mark and LDC. The campaign also features the "Follow Mark" online journey tool to be through the LDC website.
