06/2008 | OWB secures product launch
After fighting off strong competition, we have been appointed to work with Staffordshire based Mercian Labels to implement the launch of their revolutionary new security product, LabelLock.
LabelLock is a range of low residue tamper evident security seals intended for use anywhere that security is a high priority, for example, airlines and packaging. We have ensured highly successful launch for this innovative new product throughthe development of an exciting new identity as well as a product information pack, exhibition material, product photography, an animated presentation and company stationery. Alongside this we are managing a national advertising campaign in selected trade press.
Hugo Gell, Sales and Marketing Director of Mercian Labels explained “We chose OWB not only because of their outstanding creativity but also their ability to see the bigger picture and work with us at Board level to develop a comprehensive marketing strategy”.
MD of OWB, Andy Wilkinson, said of the appointment "We are delighted to be working with Mercian Labels, a local company with an international outlook. LabelLock is an amazing product I can’t see any sector or application that won’t be using it in 6 months!”.

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