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06/2006 |
OWB get mailing with Air Business
We have won a brief for Air Business, part of the Irish Post Office, to develop a direct marketing campaign to encourage business to use the Air Business' range of B2B post and mail logistics services.
Air Business has been in operation for 20 years and is one of the largest providers of business to business postal services to publishers and individual corporations throughout the UK and Europe.
Currently the market for logistics and mail has been tarnished by disreputable firms not delivering mail and direct marketing literature on time as promised. Air Business seek to combat that negative PR with a direct marketing campaign focusing on the fact that Air Business provide quality care, complete stock and mailing management and are part of ANPOST.
The campaign entitled "It's a Jungle out there" targets new prospect businesses offering free consultative advice from the Air Business account management team.
"OWB proved their understanding of the market immediately. Their proven knowledge of the mail and logistics market made them a good choice to work with for our direct marketing requirements." commented Adam Sherman, Managing Director for Air Business "We hope to take the direct marketing through to other media this year."
"It is great to work with a business that is so open to new ideas and challenging conventional thinking." comments Andy Wilkinson "We look forward to developing a strong relationship with Air Business and will certainly refer them to all of our clients for mail and postage requirements."
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