Birmingham Live #BigOnBrum
We’re BIG on Brum. And we’re also big on copywriting and brand positioning, demonstrated through our work helping to position and launch ‘Birmingham Live’ – the new digital channel for the Birmingham Mail, published by Britain’s largest newspaper group – Trinity Mirror. The aim was to better reflect the city of Birmingham with a live, vibrant, website that their audience would feel connected to every day.
The project, including turning the iconic Birmingham library ‘purple’, was a resounding success, with Trinity Mirror’s Head of Marketing (Regionals) Mandy Brain commenting:
“We knew our BirminghamLive launch campaign would need some brand new but local creative thinking on board. I was delighted to work directly with the team at OWB, who set up a brainstorm session to quickly get to the heart of the issue and the ways we could use different channels and messaging to get our new brand across. It was a pleasure to work this way, and happily it was quickly apparent their copy-writing skills and passion for the local region would bring forth some brilliant lines for us to incorporate into our wider campaign. It was their work that devised our ‘We’re BIG on Brum’ strapline, and the #BigOnBrum, that now litters our multi-platform media campaign and every day editorial and commercial outputs. Brilliant work guys, THANKS!”
The exciting project was a great opportunity to get our creative juices flowing, by crafting 60 different digital adverts which went live across all the Birmingham Live’s platforms, other streams of activity are expected to follow using the same lines.
Andy Wilkinson, Director at OWB, comments:
“As a Birmingham business OWB welcomed the opportunity to help champion all that is good about the city and help them to better connect with their audiences, pushing for the very best for its people.”