Monthly Archives: March, 2018

Logo trends for 2018

As mentioned in our most recent branding blog, good branding isn’t just about a good logo, it’s about so much more. Your logo is one of your most recognisable assets so it needs to be right and it needs to be good. Like anything in this world, logo trends are constantly changing and developing. Recognising […]

Developing the Twycross Zoo Brand

Rebranding is and always will be a slippery slope, just look at Airbnb. They found this out the hard way with some people taking to social media to express their thoughts, some referred to it as twee, whilst other pointed out the unflattering anatomical comparisons. However, when Twycross Zoo came to us in 2015 wanting […]

Why is a good brand important to your marketing strategy?

A Good branding strategy is more than just a memorable logo, good branding can increase the value of a company, provides the company direction and makes getting new business easier. Decades ago branding was simply defined as; a name, slogan, sign, symbol, design, or a combination of them all. Nowadays, defining what a brand is, […]

Hidden Logo Meanings

How many hidden logo meanings have you spotted? Logos are everywhere: on our clothes, on the items we use everyday and even on the food packaging that we buy. But have you ever wondered where the idea behind the logo came from and what they actually mean? Many of the logos that we recognise and […]